Shinichi Yamashita is the president of DNP Imagingcomm America (DNP IAM) Corporation. Mr. Yamashita is responsible for directing the strategic growth for the IAM business, expanding customer relationships and developing new business opportunities.

He has worked for DNP for more than 28 years. His experience encompasses multiple roles both in Japan and in the U.S., including card sales manager in the U.S. and on the DNP global sales team in Japan.

In 1989, Yamashita joined DNP in Japan, working in multiple roles in the sales division and later moving to a managerial position within the information media supplies operations. He then spent four years in the United States for DNP IAM as a sales manager overseeing sales of ID card ribbon, barcode ribbon and photo media. He subsequently returned to Japan in 2006 as General Manager of the information and media supplies division.

In 2012, Yamashita became General Manager of Sales and Integration, overseeing support of the digital photo printing division’s sales, expansion of market share and new business development. Yamashita’s responsibilities while with the digital photo printing division included global sales management, sales strategies development, new product launch support, pricing strategies, new product and business model development, improving customer satisfaction rates and support in customer claims.

In 2014, he returned to the United States as Senior Vice President of Sales and Marketing for DNP IAM.  “Innovation, product quality and customer relationships are the core company values that will be central to my leading the DNP IAM team,” said Mr. Yamashita. “I look forward to my new role and working with DNP customers and employees.” Yamashita has significantly contributed to the growth of DNP's sales and operations on a global basis and has been an integral part of the DNP organization.